In contrast, if your photo receives little to no engagement, it will drop to the bottom of feeds, if it’s even shown at all. The more engagement your photo has, the higher it will appear in the feeds, the more exposure it gets, and the longer it will stay on the top of users’ feeds. on Saturday and compare its engagement performance with a previous photo you also shared at 5 p.m. For example, it will look at a photo you shared at 5 p.m. Next, Instagram compares your photo’s engagement performance with that of posts you published previously at similar days and times. Then Instagram looks at specific engagement activity, such as likes, shares, and comments, that your photo receives, as well as how quickly people engaged with it. Instagram will first show it to a small percentage of your followers. Engagement plays a big role in what Instagram’s algorithm considers relevant for users. Well, it’s a little more complex than that. If quality pushes your content up in feeds, you may think that you simply need to polish your content. Number of Engagement on Posts (Likes, Shares, and Comments) Number of Engagement on Posts (likes, shares, and comments)īy understanding these four factors, you are well on your way to moving up on Instagram’s feed.For example, if you have a history of liking posts by your mom, Instagram will show content published by your mom in your feed over posts by a distant friend with whom you rarely interact, even if that distant friend published a post prior to the time your mom published hers.īut what specific information does Instagram’s new algorithm consider when prioritizing content in users’ feeds? It all comes down to these four factors: To solve this issue, Instagram altered its algorithm to prioritize posts that are considered more relevant and meaningful to each individual user based on previous activity and engagement with certain types of content. Instagram found a flaw in this chronological system, however: users were missing the posts that they cared about because incoming, chronological posts were pushing them lower and lower in feeds. With the old algorithm, the frequency of your posts did matter because the algorithm functioned as a first come, first served system. Previously, before 2016, Instagram’s algorithm ordered posts chronologically in feeds it did not prioritize content based on relevance. Instagram’s new algorithm displays content in feeds that is relevant and meaningful to the individual user. Why? Because Instagram’s new algorithm no longer works chronologically. I have some sad news for you: you can post as often as you like and still not appear in your followers’ feeds if you’re not posting the right type of content. You schedule posts to publish often, and you’re feeling on top of your game. You post and post on Instagram, hoping that the frequency of your posts will increase the chances of your content appearing in your followers’ feeds.
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